Who I am
Brand marketer building
people-powered
strategies that deeply
resonate and drive impact.
TLDR
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I'm a storyteller
A great strategy doesn’t just outline a process; it tells a story. I specialize in crafting simple, resonant narratives that cut through the noise to drive measurable acquisition.
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I dream big
I don't shy away from big ideas; I operationalize them. I have a proven track record of turning bold creative visions into full-funnel engines that deliver real ROI
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I love a challenge
As a mountaineer, I know the value of meticulous preparation. I apply that same grit to brand planning: deconstructing complex challenges into streamlined strategies.
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I crave collaboration
I am an enthusiastic, solution-oriented team player who thrives in XFN environments. There is nothing I enjoy more than bringing positive energy to the table and being easy to work with.
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I keep things moving
I bring a relentless focus to project momentum. My approach combines a 'Type A' attention to detail with the strategic intuition to prioritize high-impact tasks.
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I'm no stranger to a mic
I’ve spent my career in high-frequency presentation environments. I pride myself on a conversational style that keeps stakeholders engaged and storylines compelling.
Expertise
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From refreshes of beloved brands to unique identities for new brands.
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From future-focused brand planning to product launch campaigns.
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Designing and implementing strategies between the best brands out there.
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From macro strategy for cross-channel content to specialized planning for singular channels.
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From GTM strategies to complex marquee programs.
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From creative design to compelling narrative building.
brands
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brands *
Tripadvisor
evian
ChapStick
Hasbro
Oikos
Right Guard
Emergen-C
Dannone
good decisions come from experience
here is mine
My latest launch
for Tripadvisor.
Spearheaded the end-to-end strategy for Tripadvisor’s flagship travel trends initiative, Trendcast, that leveraged a data set of millions of traveler interactions to identify and forecast the key trends driving the future of the industry.