Who I am

Brand marketer building

people-powered

strategies that deeply

resonate and drive impact.

TLDR

  • I'm a storyteller

    A great strategy doesn’t just outline a process; it tells a story. I specialize in crafting simple, resonant narratives that cut through the noise to drive measurable acquisition.

  • I dream big

    I don't shy away from big ideas; I operationalize them. I have a proven track record of turning bold creative visions into full-funnel engines that deliver real ROI

  • I love a challenge

    As a mountaineer, I know the value of meticulous preparation. I apply that same grit to brand planning: deconstructing complex challenges into streamlined strategies.

  • I crave collaboration

    I am an enthusiastic, solution-oriented team player who thrives in XFN environments. There is nothing I enjoy more than bringing positive energy to the table and being easy to work with.

  • I keep things moving

    I bring a relentless focus to project momentum. My approach combines a 'Type A' attention to detail with the strategic intuition to prioritize high-impact tasks.

  • I'm no stranger to a mic

    I’ve spent my career in high-frequency presentation environments. I pride myself on a conversational style that keeps stakeholders engaged and storylines compelling.

Expertise

  • From refreshes of beloved brands to unique identities for new brands.

  • From future-focused brand planning to product launch campaigns.

  • Designing and implementing strategies between the best brands out there.

  • From macro strategy for cross-channel content to specialized planning for singular channels.

  • From GTM strategies to complex marquee programs.

  • From creative design to compelling narrative building.

brands

*

brands *

Tripadvisor

evian

ChapStick

Hasbro

Oikos

Right Guard

Emergen-C

Dannone

good decisions come from experience

here is mine

My latest launch

for Tripadvisor.

Spearheaded the end-to-end strategy for Tripadvisor’s flagship travel trends initiative, Trendcast, that leveraged a data set of millions of traveler interactions to identify and forecast the key trends driving the future of the industry.