Who I am
Brand marketer building
people-powered
strategies that deeply
resonate and drive impact.
TLDR
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I'm a storyteller
A strategy is just as much a plan as it is a story - and it should read like one, too. I understand the power that a simple but compelling narrative can have, and I use that to drive acquisition.
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I dream big
One may say too big, but I know how to get creative. I’m no stranger to taking big, splashy ideas and making them generate real impact for the business through full funnel strategies.
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I love a challenge
As a mountainner, I love tackling the hard stuff - and I also apply that mindset to brand planning. Breaking down even the most complex problems into simple, digestible solutions.
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I crave collaboration
I am an enthusiastic, solution-oriented team player who thrives in XFN environments. There is nothing I enjoy more than bringing positive energy to the table and being easy to work with.
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I keep things moving
I have a knack for keeping things on track. I’m a type A soul that likes to get things done - and I can distinguish between what matters and what doesn’t to keep projects on pace.
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I'm no stranger to a mic
Coming from the agency world, I’m fully accustomed to presenting in forums large and small - and quite often. I keep every storyline conversational, engaging, and compelling.
Expertise
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From refreshes of beloved brands to unique identities for new brands.
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From annual brand planning to full funnel marketing campaigns.
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Designing and implementing strategies between the best brands out there.
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From macro strategy for cross-channel content to specialized planning for singular channels.
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From GTM strategies to complex marquee programs.
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From creative design to compelling narrative building.
brands
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brands *
Tripadvisor
evian
ChapStick
Hasbro
Oikos
Right Guard
Emergen-C
Dannone
good decisions come from experience
here is mine
My latest launch
for Tripadvisor.
Designed the strategy for & led Tripadvisor’s first-ever annualized list of brands that travelers love - in collaboration with XFN teams including R&I, Media, Sales & Creative.