Who I am

Brand marketer building

people-powered

strategies that deeply

resonate and drive impact.

TLDR

  • I'm a storyteller

    A strategy is just as much a plan as it is a story - and it should read like one, too. I understand the power that a simple but compelling narrative can have, and I use that to drive acquisition.

  • I dream big

    One may say too big, but I know how to get creative. I’m no stranger to taking big, splashy ideas and making them generate real impact for the business through full funnel strategies.

  • I love a challenge

    As a mountainner, I love tackling the hard stuff - and I also apply that mindset to brand planning. Breaking down even the most complex problems into simple, digestible solutions.

  • I crave collaboration

    I am an enthusiastic, solution-oriented team player who thrives in XFN environments. There is nothing I enjoy more than bringing positive energy to the table and being easy to work with.

  • I keep things moving

    I have a knack for keeping things on track. I’m a type A soul that likes to get things done - and I can distinguish between what matters and what doesn’t to keep projects on pace.

  • I'm no stranger to a mic

    Coming from the agency world, I’m fully accustomed to presenting in forums large and small - and quite often. I keep every storyline conversational, engaging, and compelling.

Expertise

  • From refreshes of beloved brands to unique identities for new brands.

  • From annual brand planning to full funnel marketing campaigns.

  • Designing and implementing strategies between the best brands out there.

  • From macro strategy for cross-channel content to specialized planning for singular channels.

  • From GTM strategies to complex marquee programs.

  • From creative design to compelling narrative building.

brands

*

brands *

Tripadvisor

evian

ChapStick

Hasbro

Oikos

Right Guard

Emergen-C

Dannone

good decisions come from experience

here is mine

My latest launch

for Tripadvisor.

Designed the strategy for & led Tripadvisor’s first-ever annualized list of brands that travelers love - in collaboration with XFN teams including R&I, Media, Sales & Creative.

Travelers' Favorites 2025